Believe it or not, Admissions recruitment has begun in earnest for boarding school Admission’s folks. Seems the dust has just settled on a new year and we are off, scouring the globe for potential students for the 2015-16 year.
At Brentwood, I never actually think of these trips as ‘recruiting’ trips; I see them as information sharing trips. As I see it, my job is to convince people to simply have a look at Brentwood; learn a little about us. The school (more precisely, the students) sells itself. Once prospective families are on the ground and see our facilities, the location and what is happening at this amazing place, they need very little convincing. We even encourage them to look at other schools because only then will they see how unique and special our boarding culture is.
At Brentwood we only accept students if it is their choice to be here. One of the results of this philosophy is that our attrition rate is less than half the national average. Our students are happy, engaged and keen to be here. The ‘vibe’ prospective families have when they visit cannot be faked; the school they see when they visit is the same one the students arrive to in September. At Brentwood we keep it real – we under promise and over deliver.
The current Brentwood family is from the 6 continents and 32 countries around the world. They come to our school because they recognize the quality of the education, the modern ‘west coast’ facilities, and the uniqueness of our school culture. 190 new students arrived on our campus this year and they are already thriving and feeling like they have been here for years.
So here we go again; we are about to head to the far reaches of our planet to let people know about this special school. Hopefully we will see you sometime out on the road!